ANTIPRENEURSHIP

ANTIPRENEURSHIP

Building Etkis

getting started is always the hardest

intro, why i'm doing this + what to expect

Sasha Lavrova's avatar
Sasha Lavrova
Apr 15, 2026
∙ Paid

introductions are in order…

My name is Sasha, I’m 23, and I’m here to document the raw process of building own clothing brand called Etkis (been wanting to do this for longer than I care to admit).

This is me:

I love many things. Fashion, art, animals, being active, hiking, traveling, journaling, philosophy + psychology, atmospheric restaurants, trying and…

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