[Anti] preneurship

Documenting the raw process of building my own clothing brand called Etkis ★

The name [anti] preneurship is a deliberately ironic take on traditional entrepreneurship, in true existentialist fashion…

My biggest goal here (besides building my brand) is to show people that it is possible to turn your passion into a career, and that entrepreneurship can absolutely be internally fulfilling, meaningful and ethical.

Basically treating myself like a case study here lol

What You’ll Find Here

• behind-the-scenes of building my business from scratch

• a community of young & ambitious people building real businesses

• brand + business insights as I learn through trial & error

• honest reflections on growth, self-worth, and creativity

• things no one tells you about starting something in your twenties

• occasional art, ideas, and unfiltered thoughts

Socials:

For cute carousel insight posts, occasional talking videos, & more community:

Instagram: @antipreneurship

TikTok: @antipreneurship

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